We love discovering new points of view as well as sharing ours. That’s why we at Flow give talks and seminars at the most prestigious institutions. Check here for the dates of upcoming events.
FLOW AGENDA: EVENTS

Flow Retail Session
In the last edition of Flow Retail Session, we talked about the retailing of intangible goods, meaning the sale of on-demand services, properties and products. In cases such as these, the purchasing experience has very specific features, which we addressed with experts in insurtech, property development and omnichannel retail.
Sep
2020
Connecting with the customer in the digital age.
By Marina Blázquez and Celestino Martínez
Barcelona
Retail Innovation Workshop 2020 is an initiative of Habitat Clúster Barcelona which proposes a cycle of workshops to accompany and facilitate the participating companies in their landing in experiential retailing and retail innovation. The participating companies will work with content specifically adapted to their profiles and the methodologies that Flow has been perfecting in its more than 10 years of experience and almost 500 projects built, many of them accompanying brands in their “retailization”.
Sep
2020
Designing experiences for the digital age.
By Lander Balza and Celestino Martínez
Barcelona
Using our work methodology we design experiences, services, objects, and places for retail. We want to bring this approach to the students of the Master in Service and Product Design.
Jun
11
2020
Innovative methodologies for the design and development of retail projects.
By Jesús Cao
Webinar | 15:30
Within the cycle of webinars “The Future of Retail”, organized by Clúster Habic, we participated in the second day, where we will talk about our approach to design and development of retail projects and our working methodology.
Mar
6
2019
Challenges of digitalisation for today’s retail.
By Celestino Martínez
Barcelona
Retail Innovation Workshop 2020 is an initiative of Habitat Clúster Barcelona which proposes a cycle of workshops to accompany and facilitate the participating companies in their landing in experiential retailing and retail innovation. The participating companies will work with content specifically adapted to their profiles and the methodologies that Flow has been perfecting in its more than 10 years of experience and almost 500 projects built, many of them accompanying brands in their “retailization”.
Nov
12
2019
Presentation of Retail Design Master in design of Mondragón Unibertsitea services
By Daniel Calvo
Loramendi, 4. Apartado 23 – 20500 Arrasate | 10:00 a 12:00 | Mondragón
Following our work methodology we design experiences, services, products and new places for retail business. We would like to bring this focus to our Retail Design Master’s students.
Oct
9
2019
Retail research: How to obtain the needed information to improve a retail business.
By Celestino Martínez
Faculty of Economics and Business UPV/EHU | 17:45 | Bilbao
This lecture will review some of the most affordable methods and strategies to turn data into decisions that can improve business. The process will be supported through study cases, from obtaining the data to its goals conversion and into business actions.
Oct
9
2019
The Purchasing Experience as the Basis for Point of Sale Design
By Jesús Cao
Faculty of Business and Economics at UPV/EHU | 15:15 | Bilbao
The lecture will be given by our director under the title The Purchasing Experience as the Basis for Point of Sale Design. We will discuss how points of sale can create satisfactory purchasing experiences from the standpoint of marketing and space design.
Sep
27
2019
Roundtable ICU Forum: Innovation Focused on Users.
By Jesús Cao
Matiko Auzofactory, c/ Matiko,6 – 6ª planta | 9:00 | Bilbao
In the round table, which will also include representatives of Zorraquino and Maraka, the following topics will be discussed:
– Experiences and learnings ICU «user-centered innovation».
– Strengths and limitations of the ICU methodology.
– Focus on SMEs: barriers and opportunities.
Nov
15
2018
The impact of digital transformation of retail- ArabaTIC 2018.
By Celestino Martínez
Artium | 9 – 13 h | Vitoria-Gasteiz
This lecture will address the challenges created by digital transformation of retail, subsequently, we will display inspiring case studies in which we face these new challenges successfully.
Nov
6
2018
Presentation of Retail Design Master in design of Mondragón Unibertsitea services
By Jesús Cao
Loramendi, 4. Apartado 23 – 20500 Arrasate | 9:45 a 12:00 | Mondragón
Following our work methodology we design experiences, services, products and new places for retail business. We would like to bring this focus to our Retail Design Master’s students.
Oct
16
2018
Retail research: How to obtain the needed information to improve a retail business.
By Celestino Martínez
Faculty of Economics and Business UPV/EHU | 15:15 | Bilbao
This lecture will review some of the most affordable methods and strategies to turn data into decisions that can improve business. The process will be supported through study cases, from obtaining the data to its goals conversion and into business actions.
Oct
10
2018
Participation in the Commercial Interiors Course
By Jesús Cao
Faculty of Business and Economics at UPV/EHU | 15:15 | Bilbao
The lecture will be given by our director under the title The Purchasing Experience as the Basis for Point of Sale Design. We will discuss how points of sale can create satisfactory purchasing experiences from the standpoint of marketing and space design.
Jun
28
2018
Presentation of a New Project for the Markets in Tolosa
By Celestino Martínez
Tolosa City Hall | AM | Tolosa
Our Project Manager presented an ongoing project focused on improving the customer experience at the local markets in Toulouse, allowing those markets to connect better with the lifestyles and consumption patterns of future clients.
Jun
11
2018
Workshops on Market Trends
By Jesús Cao
Palacio del Condestable | 14:00 | Pamplona
Flow’s Director, Jesús Cao, spoke about how cryptocurrencies and blockchain can bring about a business revolution similar to what is currently unfolding in the digitalisation domain.
Apr
26
2018
Workshop at Comertia
By Jesús Cao
Comertia Retail | 10:00 | Barcelona
Comertia Retail is a group of large, independent retailers. We had the pleasure of leading a training session at their headquarters in Barcelona with their partners’ retail marketing managers.
Mar
21
2018
Training Session for Eroski Hypermarkets Managers
By Celestino Martínez y Jesús Cao
Eroski | 9:00 | Pamplona
In collaboration with the University of Mondragón, we gave a training session on client experience to several Eroski hypermarket managers from Navarre.
Mar
13
2018
Participation in the Habitat Midday Meetings
By Jesús Cao y Enric Estruga
Habitat Cluster Barcelona | 13:00 | Barcelona
At the invitation of Habitat Cluster Barcelona, we shared our methodology based on Design Thinking with the members of the cluster in order to demonstrate how it could be applied to their many projects.