GENERATE / REGENERATE

The cooperative banking office model of the future after the merger of two organisations with different brands and experiences

1
Assembly Day
13
Completed Conversions
LABORAL KUTXA

STARTING POINT

Laboral Kutxa is the output of the merger of Caja Laboral and Ipar Kutxa. The merger process resulted in the transformation of its office network. However, the planned new identity had not envisaged a preliminary consideration of what the new cooperative banking model should be.

Research

The decline in over the counter operations and the demand for more sophisticated banking and associated services led us to propose a personalised service model where the values of cooperative banking in general and Laboral Kutxa’s in particular could become more visible. Integrating Lagun Aro (insurances) in the offices was also necessary.

Brandlanding

We improved communication in the bank offices, externally and internally, during waiting time and when the customer is being served. We created personalised management positions enabling each client profile’s to be duly met.

Design

We produced different communication and management supports with an assortment of materials, finishing touches and colours according to the brand’s characteristics. We proposed a plug-in solution that allows assembling the appropriate supports without altering office routine.

Implementation

The model is being adapted to both new and some existing offices. Flow implements its supports in one single day, with a dry assembly with minimal impact on office routine.

Follow-up

The model is fine-tuned with each conversion by studying the cooperative members and client feedback.

IMAGE GALLERY

LABORAL KUTXA TODAY

OTHER FEATURED PROJECTS

NEINOR HOMES

Imagine / Reimagine

NEINOR HOMES

WOOPRUGS

Connect / Reconnect

WOOPRUGS

ELIKAGUNEA

Affirm / Reaffirm

ELIKAGUNEA

LABORAL KUTXA

Generate / Regenerate

LABORAL KUTXA

BASQUE LABEL HARATEGIAK

Launch / Relaunch

BASQUE LABEL HARATEGIAK

RETABET.ES

Organise / Reorganise

RETABET.ES

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